The Greatest Guide To Johnnie Walker Blue Label Ultra

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In our quest for that lightest bottle achievable, we took our eyesight to your group of qualified glassmakers. Discovering styles and glassblowing tactics to minimise glass use with out compromising sturdiness.

This new, lightweight bottle is really a point of exquisite magnificence; but extra importantly, it demonstrates what can be done With regards to lightweighting glass. We will carry on applying these learnings across our range, taking more progressive strides as we glance to the way forward for Scotch.”

Diageo’s experimented with sustainable packaging right before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is the idea of the spear for glass—especially for providers wishing to offer in Europe.

Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dim chocolate and florals

World wide Style and design Director at Diageo, Jeremy Lindley who led the look task, mentioned, “Johnnie Walker Blue Label Ultra was born from an ideation session considering the future of luxurious. With other groups shifting in the direction of light-weight – for instance eyewear and significant-functionality cycling – we questioned whether or not luxurious spirits could comply with fit. “We took our eyesight to your group of expert glassmakers and all over a five year take a look at-and-find out procedure slowly but surely learned how to produce elegant, light-weight glass.

From peaty whisky to fruity whisky, lean on our skilled insights to find out the full assortment and character of different whisky flavours.

As well as external glass makers, the manufacturer rethought all facets of how the bottle is created, made and transported: from hand-blowing the glass, to employing a teardrop shape which, for The 1st time ever, intended reforming the iconic Johnnie Walker sq. bottle.

Johnnie Walker Blue Label Ultra is definitely the brand’s lightest 70cl Scotch whisky glass bottle up to now and to the most effective on the model’s expertise and exploration, the whole world’s lightest 70cl Scotch whisky glass bottle2 . The look can take Daring strides and dares to experiment that has a recognised paradigm of luxury.  

Made by way of a test-and-learn design with external glass makers, this light-weight-fat bottle includes a handblown teardrop condition that reimagines Johnnie Walker's iconic sq. layout, exemplifies the future of light-weight, and aids discover new options for lighter, decrease carbon packaging options.

“We didn’t understand what we were being going in order to achieve once we got down to drive the boundaries of luxurious, and The end result is something that quite a few stated wouldn't be probable. 

Diageo has mentioned the “previously claimed ‘lightest weight scotch whisky bottle’ was released by a United kingdom retailer and weighed about 298 grams.” 

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit history: Diageo As well as this, Diageo has declared that a royalty-totally free license to the patent might be offered to anybody who needs to join Johnnie Walker in its mission. Lindley stated: “Rather than keep this new know-how close to our upper body, we’re energized to be offering a royalty-free licence to our granted United kingdom patent to the entire world.

Reported prepare aims to lessen the bodyweight of glass in Johnnie Walker packaging. This should have a direct effect on the carbon emissions of Johnnie Walker packaging, both of those with regards to output and transport. 

In whisky packaging, luxury commonly usually means heavy—Feel thick bottles with hefty stoppers that double as trophies on the shelf. Johnnie Walker would like check here to upend that wondering and embrace the Idea that lithe is high-class.

Indeed—this collectible edition can be purchased on the web and delivered securely to the door with signature affirmation.

Liquid Light enveloped guests inside a mesmerizing interplay of sunshine and shadow, with moving light-weight passing as a result of glass sorts and projecting elegant styles on to white partitions.

As well as this, for The very first time in Diageo’s historical past, a license to our patent for light-weight-pounds glass beverage containers will be offered with a royalty-free foundation to all as a means to stimulate progress in the broader marketplace.